Our client is a well-known sports brand
1. Integrated Marketing Strategy Planning and Management: This role needs to create specific lifestyle category GTM calendar (Lifestyle FTW + APP).
2. Local Content/ assets Planning and Development: Annually / Seasonally Plan the lifestyle local assets needs according to the Global Assets plan and local GTM, and MKT plan, with a clear brief of on brand creative direction, usage channel, assets format, deliver timeline, etc.
3. Communication, Teamwork, and Reporting: Strong in communication, build up good working relationship with internal stakeholders – (internal MKT functional team, Merch team, Sales team, Training Team, etc.). Make the plan / information/ assets/ guidelines fully received by them, by joining or initiate qualitive meetings, emails, or face to face talk.
Job Requirements
1. 4-8 yrs in Marketing work
2. 3ys+ Experience from Retail/Consumer brands
3. 3yrs+ in the solid position of integrated Marketing ;
4. Passionate in sports , especially lifestyle sports is a must