This role is to manage our media strategy setting, planning and execution across digital out-platform.
The role is critical to have an overarching view of how to create synergy and drive efficiency of media activities in both out-platform and in-platform, while supporting the brand and product marketing strategy and annual plan.
The role is also key to managing our Ads & Promotional budget in an effective and compliant way, including guiding and tracking the media investment by our distributors.
Key Performance Indicators
Define a winning and effective digital media annual plan across out-platform and in-platform, covering always-on and campaigns, which is aligned with key stakeholders and key functions.
Define a clear, consistent and aligned media measure KPIs to track the performance of different investment plans and adjust timely with agility.
Deliver strong ROI (RTB etc.), traffic measurement (UV etc.) and media engagement (AIPL, CTR etc.) KPIs with constant improvement, across the own A&P funded activity and Flagship store distributor funded activity.
Strong alignment and collaboration with Brand Marketing team and e-commerce sales team; highly engaged in Annual Business Planning with strong contribution to overall marketing annual plan and e-commerce annual plan
Proactively lead innovative experiments for media investment scale-up to improve media efficiency and business outcome.
Strong Digital shopper insight and market trend master and share across relevant teams.
Effectively manage budget and simplify process while ensuring high-standard compliance in execution.
