CRM Manager

Job Description

a leading Luxury company

Business Analysis - 20%

* Contribute towards overall CRM strategy development for brand in China across all channels, with global CRM stratery guidance;

* Help develop and execute data collection strategy in line with legal requirements

* Perform CRM database analysis and develop insights and recommendation for cross functional partners on optimization strategies

* Participate in CRM systems (both data collection and analyses) creation, maintenance and optimization

CRM KPI setting and optimazation - 30%

* Direct internal and external team members for CRM data analyses and generate meaningful insights for cross-functional stakeholders; help set KPIs and suggest optimization points

* Lead the design and implementation of CRM and customer lifecycle communications, including CRM data enablement for precision marketing

* Regularly measure the performance of set KPIs, and provide timely action plans to reach the set goals for the region/store/staff member.

* Responsible for membership and loyalty program development and execution, including procuring necessary experiences Clienteling Activities/

Corporate Events - 30%

* Manage the planning, coordination, implementation and evaluation of corporate events, including but not limited to new product launch, store opening events, retail activation and etc.

* Lead the coordination with various vendors, agencies and third parties including recruiting, briefing, execution, resources allocation, monitoring and quality control.

* Monitor the expenses & payment according to company guidelines.

* Set clear objectives and measures for CRM activities, ROI on CRM activities and customer value growth.

Social networks building and expanding - 20%

* Close engagement with landlord resources for in store activity organization with shopping mall client database leverage;

* Build good relationship with landlords CRM department to seek cooperation opportunity

* Network building to capture targeted clients and increase prospects and contacts.

* Assist in Global program rollout if any;