a leading Luxury company
Business Analysis - 20%
* Contribute towards overall CRM strategy development for brand in China across all channels, with global CRM stratery guidance;
* Help develop and execute data collection strategy in line with legal requirements
* Perform CRM database analysis and develop insights and recommendation for cross functional partners on optimization strategies
* Participate in CRM systems (both data collection and analyses) creation, maintenance and optimization
CRM KPI setting and optimazation - 30%
* Direct internal and external team members for CRM data analyses and generate meaningful insights for cross-functional stakeholders; help set KPIs and suggest optimization points
* Lead the design and implementation of CRM and customer lifecycle communications, including CRM data enablement for precision marketing
* Regularly measure the performance of set KPIs, and provide timely action plans to reach the set goals for the region/store/staff member.
* Responsible for membership and loyalty program development and execution, including procuring necessary experiences Clienteling Activities/
Corporate Events - 30%
* Manage the planning, coordination, implementation and evaluation of corporate events, including but not limited to new product launch, store opening events, retail activation and etc.
* Lead the coordination with various vendors, agencies and third parties including recruiting, briefing, execution, resources allocation, monitoring and quality control.
* Monitor the expenses & payment according to company guidelines.
* Set clear objectives and measures for CRM activities, ROI on CRM activities and customer value growth.
Social networks building and expanding - 20%
* Close engagement with landlord resources for in store activity organization with shopping mall client database leverage;
* Build good relationship with landlords CRM department to seek cooperation opportunity
* Network building to capture targeted clients and increase prospects and contacts.
* Assist in Global program rollout if any;