Hiring for Sales & Marketing in Mainland China.
In recent years, the war for talent in Sales & Marketing has intensified, highlighting the crucial role these professionals play in driving business success. Employers seek individuals who possess a powerful blend of strategic thinking, creativity, and a deep understanding of consumer behaviour.
Regulatory and external factors have a significant influence. Adapting to these external factors is essential for businesses to maintain trust and meet evolving industry standards.
Looking ahead to 2024, the Sales & Marketing talent market will continue to be shaped by transformative forces. Technological advancements, evolving consumer behaviours, and the need for sustainable strategies will create new opportunities and challenges for professionals in this field. It is crucial for both candidates and organisations to stay agile, continuously develop their skills, and adapt to the changing landscape.
The top 3 things Sales & Marketing talent look for when moving jobs:
- 1
High salary offers
- 2
Career growth and development opportunities
- 3
Job security
In demand roles
- EC Operation- Douyin Channel
- Travel Retail
- Wholesales Management
- Product innovation
- Brand marketing
- VIC Management (luxury)
Valuable skill sets
- EC KOL Management
- Duty Free Channel Account Management
- 0-1 new product development
- brand strategy
- New VIC recruit and develop
Up, down or flat? The state of salaries.
Salaries stayed flat across Marketing during 2023, while for Sales professionals they generally increased, reflecting the increasing demand for sales talent.
Looking ahead, the outlook for salaries in 2024 is dependent on various factors, such as macroeconomic conditions, industry growth, and continued investments in the domain.
According to KPMG’s Executive Salary Outlook 2023, as the economy rebounds and industries recover from the challenges faced in 2022, it is expected that the demand for Sales & Marketing professionals will remain strong, which may contribute to continued salary growth.
Sales & Marketing salaries in Mainland China
| Job Title | Sector | Sub Sector | Location | |||
|---|---|---|---|---|---|---|
| Job Title | Sector | Sub Sector | Location | Low | Average | High |
Marketing Executive/ Supervisor Marketing Marketing |
Consumer Retail | Marketing | Shanghai | ¥150,000 | ¥200,000 | ¥250,000 |
Assistant Brand Manager Marketing Marketing |
Consumer Retail | Marketing | Shanghai | ¥250,000 | ¥300,000 | ¥400,000 |
Brand Manager/ Senior Brand Manager Marketing Marketing |
Consumer Retail | Marketing | Shanghai | ¥400,000 | ¥500,000 | ¥700,000 |
Marketing Manager/ Associate Director Marketing Marketing |
Consumer Retail | Marketing | Shanghai | ¥700,000 | ¥1,000,000 | ¥1,200,000 |
Marketing Director Marketing Marketing |
Consumer Retail | Marketing | Shanghai | ¥1,000,000 | ¥1,500,000 | ¥2,000,000 |
Marketing VP/CMO Marketing Marketing |
Consumer Retail | Marketing | Shanghai | ¥1,500,000 | ¥2,000,000 | ¥2,500,000 |
Data Supervisor / Assistant Manager Data Data |
Consumer Retail | Data | Shanghai | ¥150,000 | ¥250,000 | ¥300,000 |
Data Manager Data Data |
Consumer Retail | Data | Shanghai | ¥400,000 | ¥500,000 | ¥600,000 |
Data Director Data Data |
Consumer Retail | Data | Shanghai | ¥900,000 | ¥1,100,000 | ¥1,500,000 |
Trade Marketing Executive Trade Marketing Trade Marketing |
Consumer Retail | Trade Marketing | Shanghai | ¥150,000 | ¥180,000 | ¥200,000 |
Trade Marketing Supervisor / Assistant Manager Trade Marketing Trade Marketing |
Consumer Retail | Trade Marketing | Shanghai | ¥250,000 | ¥300,000 | ¥450,000 |
Trade Marketing Manager Trade Marketing Trade Marketing |
Consumer Retail | Trade Marketing | Shanghai | ¥300,000 | ¥450,000 | ¥550,000 |
Trade Marketing Senior Manager / Associate Director Trade Marketing Trade Marketing |
Consumer Retail | Trade Marketing | Shanghai | ¥600,000 | ¥800,000 | ¥1,100,000 |
Trade Marketing Director Trade Marketing Trade Marketing |
Consumer Retail | Trade Marketing | Shanghai | ¥800,000 | ¥1,200,000 | ¥1,800,000 |
PR & Events Executive PR & Event PR & Event |
Consumer Retail | PR & Event | Shanghai | ¥120,000 | ¥160,000 | ¥200,000 |
PR & Events Supervisor / Assistant Manager PR & Event PR & Event |
Consumer Retail | PR & Event | Shanghai | ¥180,000 | ¥250,000 | ¥300,000 |
PR & Events Manager PR & Event PR & Event |
Consumer Retail | PR & Event | Shanghai | ¥400,000 | ¥500,000 | ¥600,000 |
PR & Events Senior Manager / Associate Director PR & Event PR & Event |
Consumer Retail | PR & Event | Shanghai | ¥600,000 | ¥700,000 | ¥900,000 |
PR & Events Director PR & Event PR & Event |
Consumer Retail | PR & Event | Shanghai | ¥900,000 | ¥1,100,000 | ¥1,500,000 |
Research / Insights Executive Research / Insight Research / Insight |
Consumer Retail | Research / Insight | Shanghai | ¥120,000 | ¥160,000 | ¥200,000 |
Research / Insights Supervisor / Assistant Manager Research / Insight Research / Insight |
Consumer Retail | Research / Insight | Shanghai | ¥180,000 | ¥250,000 | ¥300,000 |
Research / Insights Manager Research / Insight Research / Insight |
Consumer Retail | Research / Insight | Shanghai | ¥400,000 | ¥500,000 | ¥600,000 |
Research / Insights Senior Manager / Associate Director Research / Insight Research / Insight |
Consumer Retail | Research / Insight | Shanghai | ¥600,000 | ¥700,000 | ¥900,000 |
Research / Insights Director Research / Insight Research / Insight |
Consumer Retail | Research / Insight | Shanghai | ¥900,000 | ¥1,100,000 | ¥1,500,000 |
Media Executive Media Media |
Consumer Retail | Media | Shanghai | ¥120,000 | ¥160,000 | ¥200,000 |
Media Supervisor / Assistant Manager Media Media |
Consumer Retail | Media | Shanghai | ¥180,000 | ¥250,000 | ¥300,000 |
Media Manager Media Media |
Consumer Retail | Media | Shanghai | ¥400,000 | ¥500,000 | ¥600,000 |
Media Senior Manager / Associate Director Media Media |
Consumer Retail | Media | Shanghai | ¥600,000 | ¥700,000 | ¥900,000 |
Media Director / VP Media Media |
Consumer Retail | Media | Shanghai | ¥900,000 | ¥1,100,000 | ¥1,500,000 |
Digital Marketing Executive Digital Marketing Digital Marketing |
Consumer Retail | Digital Marketing | Shanghai | ¥120,000 | ¥160,000 | ¥200,000 |
Digital Marketing Supervisor / Assistant Manager Digital Marketing Digital Marketing |
Consumer Retail | Digital Marketing | Shanghai | ¥180,000 | ¥250,000 | ¥300,000 |
Digital Marketing Manager Digital Marketing Digital Marketing |
Consumer Retail | Digital Marketing | Shanghai | ¥400,000 | ¥500,000 | ¥600,000 |
Digital Marketing Senior Manager / Associate Director Digital Marketing Digital Marketing |
Consumer Retail | Digital Marketing | Shanghai | ¥600,000 | ¥700,000 | ¥900,000 |
Digital Marketing Director Digital Marketing Digital Marketing |
Consumer Retail | Digital Marketing | Shanghai | ¥900,000 | ¥1,100,000 | ¥1,500,000 |
E-Commerce Executive E-Commerce E-Commerce |
Consumer Retail | E-Commerce | Shanghai | ¥150,000 | ¥180,000 | ¥200,000 |
E-Commerce Supervisor / Assistant Manager E-Commerce E-Commerce |
Consumer Retail | E-Commerce | Shanghai | ¥250,000 | ¥300,000 | ¥450,000 |
E-Commerce Manager E-Commerce E-Commerce |
Consumer Retail | E-Commerce | Shanghai | ¥300,000 | ¥450,000 | ¥550,000 |
E-Commerce Senior Manager / Associate Director E-Commerce E-Commerce |
Consumer Retail | E-Commerce | Shanghai | ¥800,000 | ¥1,000,000 | ¥1,500,000 |
E-Commerce Director / VP E-Commerce E-Commerce |
Consumer Retail | E-Commerce | Shanghai | ¥1,000,000 | ¥1,500,000 | ¥2,000,000 |
CRM Executive CRM CRM |
Consumer Retail | CRM | Shanghai | ¥120,000 | ¥180,000 | ¥250,000 |
CRM Supervisor / Assistant Manager CRM CRM |
Consumer Retail | CRM | Shanghai | ¥180,000 | ¥250,000 | ¥350,000 |
CRM Manager CRM CRM |
Consumer Retail | CRM | Shanghai | ¥350,000 | ¥500,000 | ¥600,000 |
CRM Senior Manager / Associate Director CRM CRM |
Consumer Retail | CRM | Shanghai | ¥700,000 | ¥800,000 | ¥950,000 |
CRM Director CRM CRM |
Consumer Retail | CRM | Shanghai | ¥1,000,000 | ¥1,200,000 | ¥1,500,000 |
Senior Manager - New Retail & O2O New Retail & O2O New Retail & O2O |
Consumer Retail | New Retail & O2O | Shanghai | ¥300,000 | ¥450,000 | ¥550,000 |
Director - New Retail & O2O New Retail & O2O New Retail & O2O |
Consumer Retail | New Retail & O2O | Shanghai | ¥800,000 | ¥1,000,000 | ¥1,500,000 |
Luxury Store Manager Store Management Store Management |
Consumer Retail | Store Management | Shanghai | ¥350,000 | ¥525,000 | ¥700,000 |
Flagship Store GM Store Management Store Management |
Consumer Retail | Store Management | Shanghai | ¥500,000 | ¥750,000 | ¥1,000,000 |
Luxury Area Manager Retail Operation Management Retail Operation Management |
Consumer Retail | Retail Operation Management | Shanghai | ¥700,000 | ¥1,100,000 | ¥1,500,000 |
Luxury Regional Manager/Director Retail Operation Management Retail Operation Management |
Consumer Retail | Retail Operation Management | Shanghai | ¥1,000,000 | ¥1,650,000 | ¥2,300,000 |
Luxury National Retail Director Retail Operation Management Retail Operation Management |
Consumer Retail | Retail Operation Management | Shanghai | ¥2,000,000 | ¥2,500,000 | ¥3,000,000 |
Luxury Regional Wholesale Manager Retail Operation Management Retail Operation Management |
Consumer Retail | Retail Operation Management | Shanghai | ¥400,000 | ¥550,000 | ¥700,000 |
Luxury National Wholesale Director Retail Operation Management Retail Operation Management |
Consumer Retail | Retail Operation Management | Shanghai | ¥800,000 | ¥950,000 | ¥1,100,000 |
Luxury GM Retail Operation Management Retail Operation Management |
Consumer Retail | Retail Operation Management | Shanghai | ¥3,000,000 | ¥4,500,000 | ¥6,000,000 |
Store Expansion Manager Store Expansion & Business Development Store Expansion & Business Development |
Consumer Retail | Store Expansion & Business Development | Shanghai | ¥250,000 | ¥425,000 | ¥600,000 |
Store Expansion Director Store Expansion & Business Development Store Expansion & Business Development |
Consumer Retail | Store Expansion & Business Development | Shanghai | ¥600,000 | ¥840,000 | ¥1,200,000 |
Business Development Manager Store Expansion & Business Development Store Expansion & Business Development |
Consumer Retail | Store Expansion & Business Development | Shanghai | ¥400,000 | ¥650,000 | ¥900,000 |
Business Development Director Store Expansion & Business Development Store Expansion & Business Development |
Consumer Retail | Store Expansion & Business Development | Shanghai | ¥600,000 | ¥840,000 | ¥1,200,000 |
KA Manager Franchisee & Account Management Franchisee & Account Management |
Consumer Retail | Franchisee & Account Management | Shanghai | ¥300,000 | ¥400,000 | ¥500,000 |
KA Director Franchisee & Account Management Franchisee & Account Management |
Consumer Retail | Franchisee & Account Management | Shanghai | ¥600,000 | ¥1,000,000 | ¥1,500,000 |
Wholesale Manager Franchisee & Account Management Franchisee & Account Management |
Consumer Retail | Franchisee & Account Management | Shanghai | ¥300,000 | ¥400,000 | ¥500,000 |
Wholesale Director Franchisee & Account Management Franchisee & Account Management |
Consumer Retail | Franchisee & Account Management | Shanghai | ¥600,000 | ¥1,000,000 | ¥1,500,000 |
Retail Planning & Analysing Specialist Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥180,000 | ¥220,000 | ¥300,000 |
Retail Planning & Analysing Manager Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥300,000 | ¥400,000 | ¥500,000 |
Retail Planning & Analysing Director Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥600,000 | ¥900,000 | ¥1,200,000 |
Merchandising Planner Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥180,000 | ¥240,000 | ¥300,000 |
Merchandising Planning Manager Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥300,000 | ¥360,000 | ¥540,000 |
Merchandising Planning Director Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥600,000 | ¥840,000 | ¥1,200,000 |
Allocator Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥150,000 | ¥240,000 | ¥300,000 |
Allocation Manager Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥240,000 | ¥360,000 | ¥450,000 |
Allocation Director Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥500,000 | ¥700,000 | ¥900,000 |
Demand Planner Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥200,000 | ¥290,000 | ¥360,000 |
Demand Planning Manager Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥300,000 | ¥425,000 | ¥550,000 |
Demand Planning Director Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥600,000 | ¥800,000 | ¥1,100,000 |
Sales Coach Retail Training Retail Training |
Consumer Retail | Retail Training | Shanghai | ¥130,000 | ¥250,000 | ¥500,000 |
Trainer Retail Training Retail Training |
Consumer Retail | Retail Training | Shanghai | ¥170,000 | ¥280,000 | ¥400,000 |
Training Manager Retail Training Retail Training |
Consumer Retail | Retail Training | Shanghai | ¥280,000 | ¥350,000 | ¥500,000 |
Training Director Retail Training Retail Training |
Consumer Retail | Retail Training | Shanghai | ¥560,000 | ¥900,000 | ¥1,500,000 |
Trainer (Academy) Retail Training Retail Training |
Consumer Retail | Retail Training | Shanghai | ¥280,000 | ¥350,000 | ¥500,000 |
Training Manager (Academy) Retail Training Retail Training |
Consumer Retail | Retail Training | Shanghai | ¥420,000 | ¥560,000 | ¥700,000 |
Training Director (Academy) Retail Training Retail Training |
Consumer Retail | Retail Training | Shanghai | ¥480,000 | ¥900,000 | ¥1,200,000 |
Executive - Sales Operation / RTM Sales Operation / RTM Sales Operation / RTM |
Consumer Retail | Sales Operation / RTM | Shanghai | ¥150,000 | ¥180,000 | ¥200,000 |
Supervisor / Assistant Manager - Sales Operation / RTM Sales Operation / RTM Sales Operation / RTM |
Consumer Retail | Sales Operation / RTM | Shanghai | ¥250,000 | ¥300,000 | ¥450,000 |
Manager - Sales Operation / RTM Sales Operation / RTM Sales Operation / RTM |
Consumer Retail | Sales Operation / RTM | Shanghai | ¥300,000 | ¥450,000 | ¥550,000 |
Senior Manager / Associate Director - Sales Operation / RTM Sales Operation / RTM Sales Operation / RTM |
Consumer Retail | Sales Operation / RTM | Shanghai | ¥600,000 | ¥800,000 | ¥1,100,000 |
Director - Sales Operation / RTM Sales Operation / RTM Sales Operation / RTM |
Consumer Retail | Sales Operation / RTM | Shanghai | ¥80,000 | ¥1,200,000 | ¥1,500,000 |
Key Accounts Executive Key Account Key Account |
Consumer Retail | Key Account | Shanghai | ¥150,000 | ¥180,000 | ¥200,000 |
Key Accounts Supervisor / Assistant Manager Key Account Key Account |
Consumer Retail | Key Account | Shanghai | ¥250,000 | ¥300,000 | ¥450,000 |
Key Accounts Manager Key Account Key Account |
Consumer Retail | Key Account | Shanghai | ¥300,000 | ¥450,000 | ¥550,000 |
Key Accounts Senior Manager / Associate Director Key Account Key Account |
Consumer Retail | Key Account | Shanghai | ¥600,000 | ¥800,000 | ¥1,100,000 |
Key Accounts Director Key Account Key Account |
Consumer Retail | Key Account | Shanghai | ¥800,000 | ¥1,200,000 | ¥1,800,000 |
Marketing Director Marketing Marketing |
Industrial | Marketing | Shanghai | ¥800,000 | ¥1,200,000 | ¥1,600,000 |
Marketing Manager / Associate Director Marketing Marketing |
Industrial | Marketing | Shanghai | ¥600,000 | ¥800,000 | ¥1,000,000 |
Brand Manager/ Senior Brand Manager Marketing Marketing |
Industrial | Marketing | Shanghai | ¥300,000 | ¥450,000 | ¥6,000,000 |
Assistant Brand Manager Marketing Marketing |
Industrial | Marketing | Shanghai | ¥240,000 | ¥370,000 | ¥500,000 |
Marketing Executive/ Supervisor Marketing Marketing |
Industrial | Marketing | Shanghai | ¥160,000 | ¥230,000 | ¥300,000 |
Sales Director Sales Sales |
Industrial | Sales | Shanghai | ¥700,000 | ¥1,100,000 | ¥1,500,000 |
Sales Senior Manager / Associate Director Sales Sales |
Industrial | Sales | Shanghai | ¥500,000 | ¥650,000 | ¥800,000 |
Sales Manager Sales Sales |
Industrial | Sales | Shanghai | ¥300,000 | ¥400,000 | ¥500,000 |
Sales Supervisor / Assistant Manager Sales Sales |
Industrial | Sales | Shanghai | ¥220,000 | ¥270,000 | ¥320,000 |
Sales Executive Sales Sales |
Industrial | Sales | Shanghai | ¥170,000 | ¥220,000 | ¥270,000 |
Business Development Director Business Development Business Development |
Industrial | Business Development | Shanghai | ¥800,000 | ¥1,150,000 | ¥1,500,000 |
Business Development Senior Manager / Associate Director Business Development Business Development |
Industrial | Business Development | Shanghai | ¥400,000 | ¥600,000 | ¥800,000 |
Business Development Manager Business Development Business Development |
Industrial | Business Development | Shanghai | ¥300,000 | ¥450,000 | ¥600,000 |
Business Development Supervisor / Assistant Manager Business Development Business Development |
Industrial | Business Development | Shanghai | ¥270,000 | ¥360,000 | ¥450,000 |
Business Development Executive Business Development Business Development |
Industrial | Business Development | Shanghai | ¥140,000 | ¥220,000 | ¥300,000 |
Download Your 2024 Sales & Marketing Salary Guide for Mainland China.
Permanent, temporary and contract salary data for a range of Sales & Marketing roles, as well as insights and advice to guide your talent strategies.
