You are visiting this website from:
Find Talent Find a Job

Brand Strategy Senior Manager

Back to all Jobs

Job Summary

  • Shanghai
  • Permanent
  • 37459
  • Apr 24, 2025
  • Competitive
Job Description

MNC, Cosmetics company

1. Lead the team to provide insightful analysis on Chinese consumers, markets
2. Develop and execute strategy, including medium-term and long-term plans
3. Oversee the development and implementation of promotion strategies, taking into account consumer, market, and business situations.
4. Lead concrete actions with local marketers in the region to achieve strategic goals and drive business growth.
5. Act as a guide for regional marketers to develop effective strategies based on the overarching brand strategy.
6. Lead discussions with regional markets to maximize positive synergy and alignment with the overall brand strategy.
7. Conduct market research and analyze consumer behavior to inform brand strategy and positioning.
8. Communicate and implement strategies effectively, from concept to execution.

Job Requirements

1. At least 10 years working experience
2. Top consulting firm experience is the must
3. Having travel retail projects experience

Consultant Details

Consultant Details