Hiring for Sales & Marketing in Mainland China
The Sales & Marketing landscape has shifted to a pragmatic hybrid model. Organisations are now utilising a lean permanent team for strategy and flexible project specialists for rapid digital execution.
Regional expertise and a "design for China" mindset are now essential as roles reshape around growth, partnerships, and digital ecosystem ownership.
In-Demand Sales & Marketing Roles in Mainland China
- China for China or China Growth Leaders
- Environmental, Social, and Governance (ESG) and Sustainability Leads
- Omni-Channel Marketing Leads
- Content and Social Leads
- Key Opinion Leader (KOL) or Key Opinion Consumer (KOC) Partnerships Managers
- Innovation and New Product Development (NPD) Leads
- Customer Data Platform (CDP) Owners or Leads
- Data Scientist, Marketing or Sales
- Marketing Technology Managers
- Heads of Digital Commerce or E-Commerce
- Social Commerce Leads, Douyin or WeChat
- Private Domain Operations Leads
- Digital Trade Marketing Managers
In-Demand Sales & Marketing Skills in Mainland China
- Learning agility: cross-functional knowledge
- Accountability as a business owner
- Ability to influence (both internal and external)
- Communication
- Digitalisation
Up, Down, or Flat? Sales & Marketing Salary Trends in Mainland China
Salary growth is diverging, with specialists in high-impact niches like AI-enabled execution and predictive analytics securing 15–25% job-move uplifts. Mid-level generalist pay remains largely flat while rewards for senior talent are shifting toward variable, KPI-linked incentives like Restricted Stock Units (RSU).
Professionals with a proven portfolio of digital outcomes command superior leverage. Roles that have not adapted to digital, data and platform-centric execution face strong pressure.
Sales & Marketing salaries in Mainland China
| Job Title |
Search job title
|
Sub Sector | Location | |||
|---|---|---|---|---|---|---|
| Job Title | Sector | Sub Sector | Location | Low | Average | High |
Data Supervisor / Assistant Manager Data Data |
Consumer Retail | Data | Shanghai | ¥200,000 | ¥250,000 | ¥350,000 |
Data Manager Data Data |
Consumer Retail | Data | Shanghai | ¥300,000 | ¥400,000 | ¥600,000 |
Data Director Data Data |
Consumer Retail | Data | Shanghai | ¥800,000 | ¥1,500,000 | ¥2,000,000 |
Marketing Executive / Supervisor Marketing Marketing |
Consumer Retail | Marketing | Shanghai | ¥150,000 | ¥200,000 | ¥250,000 |
Assistant Brand Manager Marketing Marketing |
Consumer Retail | Marketing | Shanghai | ¥250,000 | ¥300,000 | ¥400,000 |
Brand Manager / Senior Brand Manager Marketing Marketing |
Consumer Retail | Marketing | Shanghai | ¥400,000 | ¥550,000 | ¥700,000 |
Marketing Manager / Associate Director Marketing Marketing |
Consumer Retail | Marketing | Shanghai | ¥700,000 | ¥1,000,000 | ¥1,200,000 |
Marketing Director Marketing Marketing |
Consumer Retail | Marketing | Shanghai | ¥1,000,000 | ¥1,500,000 | ¥2,000,000 |
Marketing VP / CMO Marketing Marketing |
Consumer Retail | Marketing | Shanghai | ¥1,500,000 | ¥2,000,000 | ¥2,500,000 |
Trade Marketing Executive Trade Marketing Trade Marketing |
Consumer Retail | Trade Marketing | Shanghai | ¥150,000 | ¥180,000 | ¥200,000 |
Trade Marketing Supervisor / Assistant Manager Trade Marketing Trade Marketing |
Consumer Retail | Trade Marketing | Shanghai | ¥250,000 | ¥300,000 | ¥450,000 |
Trade Marketing Manager Trade Marketing Trade Marketing |
Consumer Retail | Trade Marketing | Shanghai | ¥300,000 | ¥450,000 | ¥550,000 |
Trade Marketing Senior Manager / Associate Director Trade Marketing Trade Marketing |
Consumer Retail | Trade Marketing | Shanghai | ¥600,000 | ¥800,000 | ¥1,100,000 |
Trade Marketing Director Trade Marketing Trade Marketing |
Consumer Retail | Trade Marketing | Shanghai | ¥800,000 | ¥1,200,000 | ¥1,500,000 |
PR & Events Executive PR & Event PR & Event |
Consumer Retail | PR & Event | Shanghai | ¥120,000 | ¥160,000 | ¥200,000 |
PR & Events Supervisor / Assistant Manager PR & Event PR & Event |
Consumer Retail | PR & Event | Shanghai | ¥180,000 | ¥250,000 | ¥300,000 |
PR & Events Manager PR & Event PR & Event |
Consumer Retail | PR & Event | Shanghai | ¥300,000 | ¥450,000 | ¥600,000 |
PR & Events Senior Manager / Associate Director PR & Event PR & Event |
Consumer Retail | PR & Event | Shanghai | ¥500,000 | ¥650,000 | ¥800,000 |
PR & Events Director PR & Event PR & Event |
Consumer Retail | PR & Event | Shanghai | ¥900,000 | ¥1,200,000 | ¥1,800,000 |
Research / Insights Executive Research / Insight Research / Insight |
Consumer Retail | Research / Insight | Shanghai | ¥80,000 | ¥120,000 | ¥150,000 |
Research / Insights Supervisor / Assistant Manager Research / Insight Research / Insight |
Consumer Retail | Research / Insight | Shanghai | ¥150,000 | ¥200,000 | ¥250,000 |
Research / Insights Manager Research / Insight Research / Insight |
Consumer Retail | Research / Insight | Shanghai | ¥300,000 | ¥400,000 | ¥500,000 |
Research / Insights Senior Manager / Associate Director Research / Insight Research / Insight |
Consumer Retail | Research / Insight | Shanghai | ¥500,000 | ¥650,000 | ¥800,000 |
Research / Insights Director Research / Insight Research / Insight |
Consumer Retail | Research / Insight | Shanghai | ¥900,000 | ¥1,200,000 | ¥1,800,000 |
Media Executive Media Media |
Consumer Retail | Media | Shanghai | ¥120,000 | ¥160,000 | ¥200,000 |
Media Supervisor / Assistant Manager Media Media |
Consumer Retail | Media | Shanghai | ¥180,000 | ¥250,000 | ¥300,000 |
Media Manager Media Media |
Consumer Retail | Media | Shanghai | ¥400,000 | ¥500,000 | ¥600,000 |
Media Senior Manager / Associate Director Media Media |
Consumer Retail | Media | Shanghai | ¥600,000 | ¥700,000 | ¥900,000 |
Media Director Media Media |
Consumer Retail | Media | Shanghai | ¥900,000 | ¥1,100,000 | ¥1,800,000 |
Digital Marketing Executive Digital Marketing Digital Marketing |
Consumer Retail | Digital Marketing | Shanghai | ¥120,000 | ¥160,000 | ¥200,000 |
Digital Marketing Supervisor / Assistant Manager Digital Marketing Digital Marketing |
Consumer Retail | Digital Marketing | Shanghai | ¥180,000 | ¥250,000 | ¥300,000 |
Digital Marketing Manager Digital Marketing Digital Marketing |
Consumer Retail | Digital Marketing | Shanghai | ¥400,000 | ¥500,000 | ¥600,000 |
Digital Marketing Senior Manager / Associate Director Digital Marketing Digital Marketing |
Consumer Retail | Digital Marketing | Shanghai | ¥600,000 | ¥700,000 | ¥900,000 |
Digital Marketing Director Digital Marketing Digital Marketing |
Consumer Retail | Digital Marketing | Shanghai | ¥900,000 | ¥1,100,000 | ¥1,500,000 |
E-Commerce Executive E-Commerce E-Commerce |
Consumer Retail | E-Commerce | Shanghai | ¥150,000 | ¥180,000 | ¥200,000 |
E-Commerce Supervisor / Assistant Manager E-Commerce E-Commerce |
Consumer Retail | E-Commerce | Shanghai | ¥250,000 | ¥300,000 | ¥450,000 |
E-Commerce Manager E-Commerce E-Commerce |
Consumer Retail | E-Commerce | Shanghai | ¥350,000 | ¥450,000 | ¥600,000 |
E-Commerce Senior Manager / Associate Director E-Commerce E-Commerce |
Consumer Retail | E-Commerce | Shanghai | ¥700,000 | ¥850,000 | ¥1,200,000 |
E-Commerce Director / VP E-Commerce E-Commerce |
Consumer Retail | E-Commerce | Shanghai | ¥1,000,000 | ¥1,500,000 | ¥2,500,000 |
CRM Executive CRM CRM |
Consumer Retail | CRM | Shanghai | ¥120,000 | ¥180,000 | ¥250,000 |
CRM Supervisor / Assistant Manager CRM CRM |
Consumer Retail | CRM | Shanghai | ¥180,000 | ¥250,000 | ¥350,000 |
CRM Manager CRM CRM |
Consumer Retail | CRM | Shanghai | ¥350,000 | ¥500,000 | ¥600,000 |
CRM Senior Manager / Associate Director CRM CRM |
Consumer Retail | CRM | Shanghai | ¥700,000 | ¥800,000 | ¥950,000 |
CRM Director CRM CRM |
Consumer Retail | CRM | Shanghai | ¥1,000,000 | ¥1,300,000 | ¥2,000,000 |
Senior Manager - New Retail & O2O New Retail & O2O New Retail & O2O |
Consumer Retail | New Retail & O2O | Shanghai | ¥600,000 | ¥750,000 | ¥900,000 |
Director - New Retail & O2O New Retail & O2O New Retail & O2O |
Consumer Retail | New Retail & O2O | Shanghai | ¥900,000 | ¥1,200,000 | ¥1,500,000 |
Luxury Store Manager Store Management Store Management |
Consumer Retail | Store Management | Shanghai | ¥400,000 | ¥550,000 | ¥700,000 |
Flagship Store GM Store Management Store Management |
Consumer Retail | Store Management | Shanghai | ¥550,000 | ¥775,000 | ¥1,000,000 |
Luxury Area Manager Retail Operation Management Retail Operation Management |
Consumer Retail | Retail Operation Management | Shanghai | ¥700,000 | ¥1,100,000 | ¥1,500,000 |
Luxury Regional Manager / Director Retail Operation Management Retail Operation Management |
Consumer Retail | Retail Operation Management | Shanghai | ¥1,000,000 | ¥1,650,000 | ¥2,300,000 |
Luxury National Retail Director Retail Operation Management Retail Operation Management |
Consumer Retail | Retail Operation Management | Shanghai | ¥2,000,000 | ¥2,500,000 | ¥3,000,000 |
Luxury Regional Wholesale Manager Retail Operation Management Retail Operation Management |
Consumer Retail | Retail Operation Management | Shanghai | ¥400,000 | ¥550,000 | ¥700,000 |
Luxury National Wholesale Director Retail Operation Management Retail Operation Management |
Consumer Retail | Retail Operation Management | Shanghai | ¥800,000 | ¥950,000 | ¥1,100,000 |
Luxury GM Retail Operation Management Retail Operation Management |
Consumer Retail | Retail Operation Management | Shanghai | ¥3,000,000 | ¥4,500,000 | ¥6,000,000 |
Retail Operation Director Retail Operation Management Retail Operation Management |
Consumer Retail | Retail Operation Management | Shanghai | ¥500,000 | ¥805,000 | ¥1,000,000 |
Store Expansion Manager Store Expansion & Business Development Store Expansion & Business Development |
Consumer Retail | Store Expansion & Business Development | Shanghai | ¥350,000 | ¥450,000 | ¥750,000 |
Store Expansion Director Store Expansion & Business Development Store Expansion & Business Development |
Consumer Retail | Store Expansion & Business Development | Shanghai | ¥600,000 | ¥810,000 | ¥2,000,000 |
Business Development Manager Store Expansion & Business Development Store Expansion & Business Development |
Consumer Retail | Store Expansion & Business Development | Shanghai | ¥400,000 | ¥650,000 | ¥900,000 |
Business Development Director Store Expansion & Business Development Store Expansion & Business Development |
Consumer Retail | Store Expansion & Business Development | Shanghai | ¥600,000 | ¥840,000 | ¥1,200,000 |
KA Manager Franchisee & Account Management Franchisee & Account Management |
Consumer Retail | Franchisee & Account Management | Shanghai | ¥300,000 | ¥400,000 | ¥500,000 |
KA Director Franchisee & Account Management Franchisee & Account Management |
Consumer Retail | Franchisee & Account Management | Shanghai | ¥600,000 | ¥1,000,000 | ¥1,500,000 |
Wholesale Manager Franchisee & Account Management Franchisee & Account Management |
Consumer Retail | Franchisee & Account Management | Shanghai | ¥300,000 | ¥400,000 | ¥500,000 |
Wholesale Director Franchisee & Account Management Franchisee & Account Management |
Consumer Retail | Franchisee & Account Management | Shanghai | ¥600,000 | ¥1,000,000 | ¥1,500,000 |
Retail Planning & Analysing Specialist Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥120,000 | ¥150,000 | ¥180,000 |
Retail Planning & Analysing Manager Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥180,000 | ¥250,000 | ¥500,000 |
Retail Planning & Analysing Director Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥600,000 | ¥800,000 | ¥1,200,000 |
Merchandising Planner Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥120,000 | ¥150,000 | ¥180,000 |
Merchandising Planning Manager Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥250,000 | ¥400,000 | ¥600,000 |
Merchandising Planning Director Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥1,000,000 | ¥1,500,000 | ¥2,000,000 |
Allocator Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥120,000 | ¥150,000 | ¥180,000 |
Allocation Manager Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥120,000 | ¥150,000 | ¥180,000 |
Allocation Director Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥600,000 | ¥800,000 | ¥1,200,000 |
Demand Planner Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥120,000 | ¥150,000 | ¥180,000 |
Demand Planning Manager Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥120,000 | ¥150,000 | ¥180,000 |
Demand Planning Director Retail Planning Retail Planning |
Consumer Retail | Retail Planning | Shanghai | ¥600,000 | ¥800,000 | ¥1,200,000 |
Sales Coach Retail Training Retail Training |
Consumer Retail | Retail Training | Shanghai | ¥130,000 | ¥250,000 | ¥500,000 |
Trainer Retail Training Retail Training |
Consumer Retail | Retail Training | Shanghai | ¥170,000 | ¥280,000 | ¥400,000 |
Training Manager Retail Training Retail Training |
Consumer Retail | Retail Training | Shanghai | ¥400,000 | ¥500,000 | ¥600,000 |
Training Director Retail Training Retail Training |
Consumer Retail | Retail Training | Shanghai | ¥600,000 | ¥900,000 | ¥1,500,000 |
Trainer (Academy) Retail Training Retail Training |
Consumer Retail | Retail Training | Shanghai | ¥280,000 | ¥350,000 | ¥500,000 |
Training Manager (Academy) Retail Training Retail Training |
Consumer Retail | Retail Training | Shanghai | ¥420,000 | ¥560,000 | ¥700,000 |
Training Director (Academy) Retail Training Retail Training |
Consumer Retail | Retail Training | Shanghai | ¥480,000 | ¥900,000 | ¥1,200,000 |
Executive - Sales Operation / RTM Sales Operation / RTM Sales Operation / RTM |
Consumer Retail | Sales Operation / RTM | Shanghai | ¥150,000 | ¥180,000 | ¥200,000 |
Supervisor / Assistant Manager - Sales Operation / RTM Sales Operation / RTM Sales Operation / RTM |
Consumer Retail | Sales Operation / RTM | Shanghai | ¥250,000 | ¥300,000 | ¥450,000 |
Manager - Sales Operation / RTM Sales Operation / RTM Sales Operation / RTM |
Consumer Retail | Sales Operation / RTM | Shanghai | ¥300,000 | ¥450,000 | ¥550,000 |
Senior Manager / Associate Director - Sales Operation / RTM Sales Operation / RTM Sales Operation / RTM |
Consumer Retail | Sales Operation / RTM | Shanghai | ¥600,000 | ¥800,000 | ¥1,100,000 |
Director - Sales Operation / RTM Sales Operation / RTM Sales Operation / RTM |
Consumer Retail | Sales Operation / RTM | Shanghai | ¥800,000 | ¥1,200,000 | ¥1,500,000 |
Key Accounts Executive Key Account Key Account |
Consumer Retail | Key Account | Shanghai | ¥150,000 | ¥180,000 | ¥200,000 |
Key Accounts Supervisor / Assistant Manager Key Account Key Account |
Consumer Retail | Key Account | Shanghai | ¥250,000 | ¥300,000 | ¥450,000 |
Key Accounts Manager Key Account Key Account |
Consumer Retail | Key Account | Shanghai | ¥300,000 | ¥450,000 | ¥550,000 |
Key Accounts Senior Manager / Associate Director Key Account Key Account |
Consumer Retail | Key Account | Shanghai | ¥600,000 | ¥800,000 | ¥1,100,000 |
Key Accounts Director Key Account Key Account |
Consumer Retail | Key Account | Shanghai | ¥800,000 | ¥1,200,000 | ¥1,800,000 |
Marketing Director Marketing Marketing |
Industrial | Marketing | Shanghai | ¥800,000 | ¥1,400,000 | ¥2,000,000 |
Marketing Manager / Associate Director Marketing Marketing |
Industrial | Marketing | Shanghai | ¥500,000 | ¥650,000 | ¥800,000 |
Brand Manager / Senior Brand Manager Marketing Marketing |
Industrial | Marketing | Shanghai | ¥300,000 | ¥450,000 | ¥600,000 |
Assistant Brand Manager Marketing Marketing |
Industrial | Marketing | Shanghai | ¥240,000 | ¥270,000 | ¥300,000 |
Marketing Executive / Supervisor Marketing Marketing |
Industrial | Marketing | Shanghai | ¥150,000 | ¥200,000 | ¥250,000 |
Sales Director Sales Sales |
Industrial | Sales | Shanghai | ¥600,000 | ¥1,300,000 | ¥2,000,000 |
Sales Senior Manager / Associate Director Sales Sales |
Industrial | Sales | Shanghai | ¥500,000 | ¥650,000 | ¥800,000 |
Sales Manager Sales Sales |
Industrial | Sales | Shanghai | ¥300,000 | ¥400,000 | ¥500,000 |
Sales Supervisor / Assistant Manager Sales Sales |
Industrial | Sales | Shanghai | ¥200,000 | ¥250,000 | ¥300,000 |
Sales Executive Sales Sales |
Industrial | Sales | Shanghai | ¥150,000 | ¥200,000 | ¥250,000 |
Business Development Director Business Development Business Development |
Industrial | Business Development | Shanghai | ¥800,000 | ¥1,400,000 | ¥2,000,000 |
Business Development Senior Manager / Associate Director Business Development Business Development |
Industrial | Business Development | Shanghai | ¥500,000 | ¥700,000 | ¥900,000 |
Business Development Manager Business Development Business Development |
Industrial | Business Development | Shanghai | ¥360,000 | ¥480,000 | ¥600,000 |
Business Development Supervisor / Assistant Manager Business Development Business Development |
Industrial | Business Development | Shanghai | ¥240,000 | ¥300,000 | ¥360,000 |
Business Development Executive Business Development Business Development |
Industrial | Business Development | Shanghai | ¥160,000 | ¥210,000 | ¥260,000 |
