Head of Marketing (Senior Manager)

05 May 2022

Head of Marketing (Senior Manager)

Main responsibilities:

  • Lead Marketing team
  • Lead always on press relationship management with tier focus on different media categories, ensure maximum earned media exposure
  • In charge of all branding related events (Campaign/Product launch event, key market entry opening event, global event support) and press coverage
  • Celebrity management (from ambassador to seeding)
  • Lead on fashion/lifestyle print media co-op project
  • Formulate the marketing analytic methodology and tools with Marketing Director and ITD, and responsible for tracking and providing strategic insight to the Management including Marketing Director to make sound decision in investment.
  • Play an active role in the formation of CRM strategy execution framework and detailed activities plan to capitalize all aspects of consumer journey/ customer lifecycle
  • Provide meaningful CRM insight into marketing analytic framework to maximize KPI improvement, ROI and business impact.

Your profile:

  • You are holder of university degree, preferably in the field of marketing and/or communication
  • You have at least 8 years of work experience in a agencies or luxur/Fashion industry
  • Excellent in communication, event management and media relationship
  • You have good technical skills in English (written and oral)
  • You are a self-starter, hands-on, motivated with high degree of commitment to meeting deadlines, targets and objectives
  • You are independent and able to work with all levels in a high matrix organization with strong analytical, people management, communication and organisational skills

Chieh Gu's picture
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+86 21 8033 3105 | cgu@morganmckinley.com