Social Content Manager

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Job Summary

  • Shanghai
  • Permanent
  • Ref ID: BBBH839663
  • 17 Mar 2023
  • Competitive

Job Description

leading FMCG company

Purpose & Overall Relevance For The Organization

Planning and delivering Friso New Brand WOM(Word-of-Mouth) strategy which to drive TA consumer's brand interest
Focus on Post90/95s consumer insights and develop highly relevant content to engage with our target consumers
Relevant campaign management, including planning, execution, measurement, reporting and review

Key Responsibilities

[iWOM building - CBEC]
Develop Friso international label brand EPR strategy and communication model to build iWOM to further enhance deep & high-quality engagement with CBEC targeted consumers
Work closely with CBEC Brand team to keep social communication align with brand communication message
Work with BI team to monitor and generate social buzz based on engagement on social platforms

[iWOM building - New Brand]
Working closely with brand team to develop and execute the iWOM annual plan to build the solid brand awareness and interest during launching period
Continuously monitoring New Brand social iWOM performance and optimize content to drive communication efficiency and effectiveness
Work with BI team to monitor and generate social buzz based on engagement on social platforms

[Social initiative campaign]
Develop social campaign initiatives under overall social / brand strategic needs
Manage social agencies to execute impactful social content, manage qualitative social campaigns, deliver monthly social calendar

Key Relationships:
Brand Marketing (CN / CBEC)
Consumer insight
Data intelligence

Social Agencies / Venders
Short video medias

Knowledge, Skills And Abilities
Proven track record of creative thinking and awareness of the ongoing digital trends when it comes to engaging &consumers.
Cross-functionally work on the campaign strategy and content planning;
Heavy user of social media platforms, excellent audience insights and content sense
Demonstrated ability of taking initiative and influencing people

Requisite Education and Experience / Minimum Qualifications:
Good in written and oral English Skills
Progressive experience in Mum & Baby business or Media are preferred
Fast learner, proactive working attitude and strong project management experience
Proven ability of working with social agencies and generating excellent work from them

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Grace He