Senior Digital Strategy Manager

20 May 2022

A leading multinational luxury group


Strategy development

  • Understand global digital strategy and knowledgeable of China digital eco-system
  • Recognize trends, understand business needs and customer expectations in order to develop China new retail strategy and roadmap
  • Develop use case, consumer journey and business case of each omni channel initiative
  • Prioritize the initiatives based on the cost to benefit ratio, budget constraints and risk analysis

Project management

  • Develop project implementation plan for each omni channel initiative
  • Manage the project progress to deliver on time and on quality
  • Set up project governance model to manage key stakeholder communication
  • Operationalize each omni channel initiative with sustainable support model
  • Act as the key interface between Maison and Technology teams.
  • Maintain 3rd party relationship in order to develop possible solutions jointly with technology team

Tracking and reporting

  • Monthly reporting of digital performance
  • Quarterly forecast of digital spending
  • Regularly update internal and external stakeholder about the development of China eco-system change
  • Organize best practice sharing, internal cases and external cases
  • Organize project review to gain key learnings


Education: Bachelor's degree or above

Experience and capability:

  • Savvy in China digital ecosystem and have experience in digital strategy development
  • Strong capability in strategizing the business needs and translate into digital roadmap
  • Strong project management skills to manage complex projects
  • Strong stakeholder management skills to manage complex requirements
  • Experience in managing global stakeholders
  • Experience in 3rd party platform management
  • Experience and resourceful in agency management
  • Experience in innovation is a strong plus

Soft skills

  • Passion to drive project delivery
  • Strong communication and influencing skills
  • Proactive, can work under pressure
  • Eager to learn and growth mindset
  • Strong logic thinking, great attention to details and strong customer-centric mindset
  • Good team Player & Solution Seeker, have can do attitude and positive mindset
  • Ability to work with ambiguity and resilience

Eva Liu's picture
Senior Consultant | Strategy, M&A Recruitment
+86 21 8033 3103 |