Senior Brand Manager

¥41k - ¥60k pm
Permanent
Shanghai
05 May 2022
BBBH814262

Looking for a Senior Brand Manager for leading spirits company

1. Brand Management

* Own the preparation, development, implementation & evaluation of Brand plan activities for the brand.

* Be the brand 'expert' on the specific portfolio through detailed monthly b rand, market and competitor reports including brand health measures, profit ability and ROI from specific activities.

* Working closely with brand owner function to ensure effective developmen t of local brand strategy in line with global brand directions whilst proactively communicating relevant information.

* Work closely with the consumer insights team to develop strong consume r insights into the target consumer, key opportunities and strategic direction for the defined portfolio.

* Build a strong relationship with trade marketing team to ensure the brand strategy developed is translated into optimal trade solutions

2. Financial Management

* Manage the overall profitability of the specific portfolio

* Challenge the spend required for each marketing activity to ensure efficien cy and effectiveness of spend to reach the defined brand goals

* Proactively challenge all quotes from key partners and agencies to ensure we are continuously getting the best value

3. Business Leadership

* Champion the brand portfolio within the business to ensure sufficient focu s is placed behind it. Be the face of the brand within the business

* Presenting proposals, briefs, plans and activities to top management, bran d owners, the sales team, technical team, customers, suppliers, etc

* Lead cross functional teams to achieve key business objectives

* Liaise with all stakeholders on various marketing issues and maintaining st rong relationships with all stakeholders - especially trade development & th e domestic sales teams

Requirements:

* 7 years above working experience in marketing, commerce or business ma nagement with reputable companies

* Solid brand management experience in both planning and execution

* Proven strategic, analytical and creative abilities

* Open-minded and passionate; strong interpersonal and influencing skills

* Fluent English and Mandarin both in written and spoken

* University graduate with bachelor's degree or above

Consultant | Sales and Marketing Recruitment
| ewang@morganmckinley.com