PR & Communications Manager

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Job Summary

  • Shanghai
  • Permanent
  • Ref ID: BBBH806246
  • 16 Dec 2022
  • Competitive

Job Description

PR&Communications Manager

Public Relations

  • Be responsible for annual PR planning, covering both global requirements and local market needs
  • To build on existing and develop new relationships with key press publications across long-lead and short-lead, mainstream media, trade, online and blogs in order to maximize media lineage opportunities
  • To work with Line Manager to identify appropriate artists/influencers as brand community and develop long-term relationships
  • Ensure editorial development and ranking of DMR and media value
  • Work closely with Manager to support and execute seasonal press days
  • Possess deep understanding of all internal communications strategies, tools and systems to ensure alignment with overall brand messaging. Able to drive both internal and external communications when needed
  • Aware of competitors activities and market insights
  • Manage PR agency on event occasions and related parties

Editorial/Showroom Management

  • Supervisor PR Executive to handle and execute daily press requests including photoshoots, product loans and brand information
  • Monitoring all incoming and outgoing sample requests across key media to ensure the strongest and most qualitative editorial coverage
  • Fulfill samples requests for media, stylists and product placement
  • Organization and responsibility of press sample ordering
  • Working with PR Executive to manage and maintain the press room and press samples in an organized and efficient way

Media

  • Support Line Manager and HQ to establish media plan according to global guideline and local needs
  • To develop and ensure excellent relationships with targeted media (sales and editorial)
  • Support Line manger to prepare local media landscape / insights for HQ reference
  • Provide to HQ advertising MR request and share post buy report

Chieh Gu's picture
Chieh Gu