PR & Communications Manager

Job Description

PR&Communications Manager

Public Relations

• Be responsible for annual PR planning, covering both global requirements and local market needs
• To build on existing and develop new relationships with key press publications across long-lead and short-lead, mainstream media, trade, online and blogs in order to maximize media lineage opportunities
• To work with Line Manager to identify appropriate artists/influencers as brand community and develop long-term relationships
• Ensure editorial development and ranking of DMR and media value
• Work closely with Manager to support and execute seasonal press days
• Possess deep understanding of all internal communications strategies, tools and systems to ensure alignment with overall brand messaging. Able to drive both internal and external communications when needed
• Aware of competitors activities and market insights
• Manage PR agency on event occasions and related parties

Editorial/Showroom Management

• Supervisor PR Executive to handle and execute daily press requests including photoshoots, product loans and brand information
• Monitoring all incoming and outgoing sample requests across key media to ensure the strongest and most qualitative editorial coverage
• Fulfill samples requests for media, stylists and product placement
• Organization and responsibility of press sample ordering
• Working with PR Executive to manage and maintain the press room and press samples in an organized and efficient way

Media

• Support Line Manager and HQ to establish media plan according to global guideline and local needs
• To develop and ensure excellent relationships with targeted media (sales and editorial)
• Support Line manger to prepare local media landscape / insights for HQ reference
• Provide to HQ advertising MR request and share post buy report