· Assess and control the investment before execution, but also evaluate the realized performance after execution. Leverage this end to end process to improve investment effectiveness and efficiency
· Have good knowledge about marketing essentials such as 2C media layout, celebrity management, CRM and consumer insights and etc.
· Be ready to embark on critical strategic projects, and play a role as a data-driven and fact based partner
· Support, advise and push commercial colleagues to take the right decisions for the company, and ensure decisions are taken based on facts and data through business cases