EC operation AM （Tmall）

Job Description

Our client is a leading premium cosmetics company

Job Description

• Define monthly sales building block,including sales target breakdown, paid media plan.
• Coordinate with marketing Business partner to deliver promotion mechanism and CRM activation plan under marketing guideline.
• Prepare review deck for key campaign to continues contribute for operation excellence.

• Lead the Tmall channel campaign (SBD/Hey box/618/11)from sales planning, execution & review.
• Co-work withmarketing/EC Marketing team to prepare integration campaign resource to support for the sales achievement.

• Lead the Tmall assets creation including HP, PDP, LP, paid banner to well deliver brand image. Optimize the CTR & CVR to continues improve the assets performance.
• Lead the paid media operation including media optimization & assets optimization, continues to optimize the media efficiency through operation excellence.
• Prepare campaign forecast, order delivery from formal product to sample.
• Ensure the forecast accuracy & inventory health based on daily stock management.
• Plan and Continues to optimize customer service quality tofurther optimize consumer experience & CS conversion rate.
• Prepare monthly budget tracking and PR/PO processfollow up.
• As key contact window to deal with internal & external communication activities.

Requirements