EC Marketing Manager - Tiktok/VIP/JD pop

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Job Summary

  • Shanghai
  • Permanent
  • Ref ID: BBBH835150
  • 16 Dec 2022
  • ¥21k - ¥40k pm

Job Description

Our client is a leading food & nutrition company

Purpose of the Job

The mission of the position is to build up brand in E-commerce POP (JD/PDD/Tiktok) platform through the integration of brand resources by deep understanding key EC customer ecosystem/ tools, and provide the best digital experience along consumer decision journey, to support EMKT leader to drive business and brand share growth in E-commerce platform.


  • Establish consistent brand tonality and continues develop & cultivate consumer base by leverage tools across consumer touch points (Media/POSM/Livestreaming, etc. )in POP stores.
  • Support E-commerce mega campaign planning & execution, include D11, 618 , IP campaigns based on shopper/consumer insights and platform understanding.
  • Integrated with cross function (KA/TP/distributes) to support E-commerce activation, lead the monthly communication & alignment
  • Lead EMKT POP monthly review include campaign, media andcompetitors scan in POP platforms, deploy tracking and optimization in daily operation and monthly review.
  • Support EMKT leader on whole year campaign planning , media planning , content planning and Livestreaming planning to strengthen brand equity in line with brand proposition, support monthly budget management.

  • EDUCATION REQUIREMENT: Bachelor's degree or above

    • Industry experiences:
    • Strong EC (JD/PDD/Tiktok) eco-system and solid livestreaming experience is preferred.
    • Position experiences:

    At least 3 years working experience related to

    • commerce marketing.
    • Language Capability:

    Excellent communication with Mandarin and English

    Skills: Excellent in excel and PPT

    • Mobility:

    Able travel based on business request.

    • Other Special requirement:

    The general mindset needed for this position are:

    • Learning agility
    • Result driven
    • Accountability
    • Team work
    • Good communication

    Jason Ni's picture
    Jason Ni