Our client is a leading food & nutrition company
Purpose of the Job
The mission of the position is to build up brand in E-commerce POP (JD/PDD/Tiktok) platform through the integration of brand resources by deep understanding key EC customer ecosystem/ tools, and provide the best digital experience along consumer decision journey, to support EMKT leader to drive business and brand share growth in E-commerce platform.
Establish consistent brand tonality and continues develop & cultivate consumer base by leverage tools across consumer touch points (Media/POSM/Livestreaming, etc. )in POP stores.
Support E-commerce mega campaign planning & execution, include D11, 618 , IP campaigns based on shopper/consumer insights and platform understanding.
Integrated with cross function (KA/TP/distributes) to support E-commerce activation, lead the monthly communication & alignment
Lead EMKT POP monthly review include campaign, media andcompetitors scan in POP platforms, deploy tracking and optimization in daily operation and monthly review.
Support EMKT leader on whole year campaign planning , media planning , content planning and Livestreaming planning to strengthen brand equity in line with brand proposition, support monthly budget management.
EDUCATION REQUIREMENT: Bachelor's degree or above
- Industry experiences:
- Strong EC (JD/PDD/Tiktok) eco-system and solid livestreaming experience is preferred.
At least 3 years working experience related to
Excellent communication with Mandarin and English
Skills: Excellent in excel and PPT
Able travel based on business request.
- Other Special requirement:
The general mindset needed for this position are:
- Learning agility
- Result driven
- Team work
- Good communication