MNC FMCG Company E-commerce Operation Management for JD Channel
E-COMMERCE SALES AND CHANNEL MANAGEMENT
Achieve sales target with close cooperation with JD and TP/distributor and strive for more resources and traffic.
Work closely with cross-function team and TP to enhance synergy and work efficiency.
Provide analysis and action plans based on KPI relating but not limited to sales performance, traffic, conversion, AOV, and consumer behavior.
Customize merchandising plan (incl. engagement mechanism, special offers, consumer approach…) based on marketing calendar, consumer insights and JD market trend.
Optimize daily operations leveraging multiple resources (sales reports, merchandising reports, campaign report, consumer insight …)
E-COMMERCE LOCAL OPERATIONS
Work with TP and optimize JD assets including store page, product window picture/PDP/Landing page based on historical performance to increase CTR and consumer journey.
Update rolling sales forecast by SKU according to product strategy, in particular new launches, samples and promotional items (GWP…) based on stock and sales trend.
Manage channel stock based on historical performance and business projection on SKU level.
Responsible for orders and products deliveries to TP/EC platform warehouse.
Other internal relevant process affairs