Brand Manager

Competitive
Permanent
Shanghai
05 May 2022
BBBH813041

Brand Manager

Assist line Manager to do the brand strategy planning and focus on Brand development including new innovation and global product positioning local interpretation development

Design holistic channel strategy, route to market and manage execution

Develop and execute digital communication in terms of content development, media mix, consumer engagement with 3rd party partner

Authors campaign summary/analysis.

Budget control and monitoring.

Coordination with external (PR / Digital / Media / BTL / partner etc) and internal resource (Customer Marketing / EC / logistic / Sales / Finance).

Chieh Gu's picture
Consultant | Consumer & Retail Recruitment
+86 21 8033 3105 | cgu@morganmckinley.com