Brand Manager

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Job Summary

  • Shanghai
  • Permanent
  • Ref ID: BBBH831584
  • 17 Mar 2023
  • Competitive

Job Description

Brand Manager

Assist line Manager to do the brand strategy planning and focus on Brand development including new innovation and global product positioning local interpretation development

Design holistic channel strategy, route to market and manage execution

Develop and execute digital communication in terms of content development, media mix, consumer engagement with 3rd party partner

Authors campaign summary/analysis.

Budget control and monitoring.

Coordination with external (PR / Digital / Media / BTL / partner etc) and internal resource (Customer Marketing / EC / logistic / Sales / Finance).

Chieh Gu's picture
Chieh Gu