Assist line Manager to do the brand strategy planning and focus on Brand development including new innovation and global product positioning local interpretation development
Design holistic channel strategy, route to market and manage execution
Develop and execute digital communication in terms of content development, media mix, consumer engagement with 3rd party partner
Authors campaign summary/analysis.
Budget control and monitoring.
Coordination with external (PR / Digital / Media / BTL / partner etc) and internal resource (Customer Marketing / EC / logistic / Sales / Finance).